邀请消费者在Facebook上参与设计Fendi提包
据国外媒体报道,位于曼哈顿的高档奢侈品零售店波道夫·古德曼(Bergdorf Goodman)在Facebook上推出了一个众包(crowdsource)设计Fendi 2Bag提包的竞赛。
这个名为Fendi Frenzy: The Color Challenge 的活动邀请消费者从调色板中选择提包上下两部分以及手提带和ID标签的颜色。
参赛者可在4月24日活动截止之前提交多个设计到波道夫·古德曼的Facebook页面上。下周参赛者则需要邀请他们的朋友来投票助阵。Fendi的设计团队将从得票最多的五个设计中评选出冠军,实物则将成为Bergdorf Goodman的秋季限量珍藏版。 (获胜者当然会免费获得一个提包。)
这个活动除了在波道夫·古德曼的Facebook页面上推广,Fendi和BagSnob也在各自的Facebook页面上进行了宣传。广告还出现在bergdorfgoodman.com博客以及《纽约时报》等处。
这项活动体现了时尚行业的众包潮流。likeThreadless公司生产由社区设计的T恤,是这一潮流的先驱之一。虽然一些时尚品牌进来也开展了类似竞赛,但波道夫·古德曼此次推出的活动在规模和所涉品牌的信誉上都值得关注。
本文来源:腾讯科技
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