? Before uating your products in depth, prioritize them interms of their profitability and strategic potential. Practice the80/20 rule.
? Collect and maintain information on your products, your customers, and your competition on an ongoing basis.
? Determine the features or attributes of your product (includingsupporting services) of highest importance to your customers;then regularly compare these against the best-in-class productsand companies.
? Don’t limit your analysis to what customers say is importantnow; challenge yourself to rethink and redefine the product touncover hidden opportunities for the future.
? Remember that the markets for your products aren’t static; look for new ways to increase users and usage.
? In addition to examining individual products, study the total product line or mix you offer your customers. Weed out weak products and add new products to fill in the gaps as appropriate.