产品经理的56个特征
网上看到一篇很有意思的说产品经理的文章,转一下,意译一下几条有感觉的。Word拷过来编号有些问题,不太影响阅读就不改了哈。
- You’ve created a roadmap through 2015
给自己做了一个直到2015年的路标规划。
还真的有,虽然不够细致,但居然更长……
- You can’t remember working less than 70 hours a week
如果加上非公司的事情,确实>70h,不过我觉得做自己的产品不算“工作”吧。
- You’ve lost your hair (if you haven’t consider yourself warned!)
有一点点,谁没有啊。
- At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a historic bar tab
- You used to be a programmer but were too extroverted
- You used to be a salesperson but were too introverted
5&6,你作为工程师来说太外向了,而作为销售来说太内向了。
非常赞同,虽然没做过,但是和相应的人交流的时候,明显是这样的。
- You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution”
你用用户调研的方法与家人交流,试图挖掘出问题的根本原因,从而用需求分析的方法推出解决方案。
我想,会的,而且还不仅仅是用户调研的方法,狂汗。
- You wake up at night worried about getting your product’s feature-set right or hitting your ship date
- You find competitive and win-loss analysis fun
- You walk through the store and look at products thinking “what problem does that solve?”
你在路上走,看到商店橱窗里的产品,总是会想“这个东东是解决什么需求的?”。
哈哈,“手里拿着锤子,看什么都是钉子”。K歌的时候,对于包厢、点歌面板,都会评头论足,超级无聊。
- You do a SWOT analysis before making any major purchase
你做任何重要决定的时候,都会做SWOT分析。
心里做,还没到画出来的地步。
- The last thing you do before you go to bed and the first thing you do when you wake up is to check your email
- You’ve ever written “The System Shall…”
- You never have less than five #1 priorities
- You’ve sat behind the one-way mirror at a focus group
你组织过焦点小组,坐在单面镜子后。
很想玩一次啊,公司没这个条件。
- One or more of the following groups is pissed at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.
- You enjoy writing requirements that constrain easy way out from the Programmer.
- You’ve actually learned how to herd cats.
- You own an iPhone.
- You wonder how the iPhone product manager prioritized all the possible features.
- You wonder how many engineering hours it took to create a new feature in your favorite web app.
- You try to envision the next 3 design updates for any product you see.
20&21&22,你很想知道iPhone的产品经理是怎么给iPhone的功能排优先级的;很想知道常用的互联网应用里每个新功能都花费了多少工程师资源;很喜欢猜测手边的任何产品即将出现的3个升级是什么。
上面3条,非常典型,呵呵。
- You think in Use Cases.
- You’re always looking for an alternative flow of events.
- You can’t live without OmniGraffle or Visio.
- You had to reset expectations with management, customers, engineering, and finance.
- You had to produce a WW product forecast for sales since they are too busy to do it.
- You enjoy watching “How It’s Made.”
你对描述事物背后逻辑的东东很感兴趣。
嗯,对类似的东西很感兴趣。
- You plan “features” for your children and have a “roadmap” for their skill growth
你会给自己的孩子计划“功能点”,并且为其技能成长制定路标规划。
非常囧的一条,但将来几乎肯定会这样。
- Your wedding included a powerpoint presentation.
你的婚礼上会有一个PPT演示。
必须的,可能之前还有一张mindmap、一个project文档,一个feature list、还有……
- Major life events require a MS Project file.
- You get “phantom buzzing” in your pocket when you forget your Blackberry.
手机不在兜里的时候,你也会感觉到好像有电话来了(裤兜在震动)。
这是信息强迫症的一种症状吧?还好没有。
- You’ve talked to more customers in the last month than all of your executives combined.
- Your marketing person said “you’re technical…explain this to me like I was 10.” then, “…now like I was 3…”
市场的同学说“你解释产品不要太技术了,就当我是个10岁的小孩”,你BlaBlaBla,他“……现在当我是3岁的小孩……”
笑翻了,我这点做的应该还不错,本身就不是技术出家的。
- You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.
你知道这些名词:MRD(市场需求文档),PRD(产品需求文档),BRD(商业需求文档),FS(功能说明),sprint/scrum(敏捷相关的词儿),CAB,spiff。
CAB, spiff这2个,查了还是不确定是啥意思,高手快跳出来~~~
- Your favorite question is “why?”
你总是问“为什么?”
嗯,我就是“十万个为什么”。
- Your favorite application is Excel.
- You’ve built your own product P&L template in Excel to save time.
为了节省时间,你用Excel建立了自己的产品P&L模板。
P&L template是啥东西?不过我确实有很多自己的文档模板,不仅仅是工作上的。
- You’ve used your P&L template across multiple companies.
- You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.
- You know what your customer is going to say before they say it.
- Your spouse knows who your 3 biggest competitors are by name.
- You’ve flown on every major (and some minor) airline this year.
- You’ve used Twitter, LinkedIn, or Facebook to connect with a customer.
- You’ve dreamt about competitive kill sheets.
你总是在想核心竞争力的事情。
产品的?自己的?公司的?我都会想。
- You’ve been to ProductCamp
- You’re the one your CEO comes to when he/she really wants to know how things are going.
- “They” remembered your revenue commitment but not your product’s funding.
- Everyone thinks they do a part of your job.
- You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.
- You’ve been asked for the revenue impact of deleting a single feature.
- You’ve been held accountable for Development’s schedule slips.
- You’ve been the person that everyone brings the hard questions to at the trade show booth.
- Caffeine is one of your primary food groups.
- You spend more time with your development counterpart than your spouse.
- You write a blog about Product Management…gulp!
你在写一个有关产品管理的博客……无语!
惊,好吧,我觉得作者是故意把这条留到最后的!
#专栏作家#
苏杰,好产品创始人,人人都是产品经理专栏作家,前阿里巴巴产品经理。《人人都是产品经理》、《淘宝十年产品事》作者,七印部落发起人,期待和同学们一起,用好产品改变世界。
本文系作者授权发布,未经许可,不得转载。
- 目前还没评论,等你发挥!